StarVR has rolled out a head-mounted virtual reality device designed for enterprise use; it offers a 210-degree horizontal field of view, allowing the device to work with the user’s peripheral vision, which creates a more immersive and true-to-life experience.
https://www.zdnet.com/article/starvr-debuts-eye-tracking-vr-headset-for-enterprise-use/
Magic Leap has released the Magic Leap One Creator Edition virtual reality 3D headset, with technology that allows for multitasking with its Lumin OS system and 3D prism apps. While its entertainment uses have drawn attention, Mike Elgan argues the best use of the device may come in corporate boardrooms.
Lowe’s is giving consumers a better idea of how products will fit into their homes and businesses with virtual reality and augmented reality solutions. The technology runs through the brand’s Innovation Labs, established four years ago to work with new-tech startups and develop pilot projects.
https://digiday.com/marketing/lowes-using-vr-ar-get-people-stores/
Apple is reportedly developing a wireless headset capable of running augmented reality and virtual reality technology, with a release target of 2020, CNET reports. Initial plans show that the specs call for 8K displays for each eye, as well as stand-alone connectivity.
Facebook is venturing beyond social media into hardware, with plans to develop its own custom chips for its data centers, artificial intelligence software and consumer devices. Virtual reality headsets and connected speakers are among its potential offerings for consumers.
With the release of Steven Spielberg’s new movie “Ready Player One” — set in the year 2045 where most people spend a majority of their time in a worldwide virtual reality (VR) online game — many people wonder what will VR really look like in the future, and where are we now? VR headsets on the market today show us the fully immersive experiences portrayed in Ready Player One are not far-fetched at all, and Consumer Technology Association research projects that AR/VR eyewear will grow by 25 percent in 2018.
https://cta.tech/News/Blog/Articles/2018/March/What-Could-2045-Look-Like-for-VR.aspx
Leap Motion has announced plans to create an augmented reality platform in a development effort dubbed Project North Star. The platform will build off the company’s hand-tracking system, and development will include the creation of a lower-cost headset.
Nvidia unveiled its Project Clara medical imaging supercomputer, which uses the company’s graphics processing units and artificial intelligence technology to improve and speed up the detection of cancer and heart disease. Clara is a virtual machine, meaning it can work with a number of medical imaging instruments, such as CT, mammography, MRI, ultrasound and X-ray.
Mozilla has announced that it is developing a browser that works with stand-alone virtual and augmented reality headsets. The company says Firefox Reality will be open source and that it wants the browser to be able to run on a variety of devices and platforms.
https://www.zdnet.com/article/mozilla-were-building-a-new-firefox-browser-for-vr-and-ar-headsets/
Zara will debut augmented-reality displays in its stores that will let shoppers hold up their smartphones to sensors to see what outfits look like on models. The technology, which the Spain-based fashion retailer plans to start implementing next month, will also allow shoppers to purchase the looks they like.
