Zara stores to give life to fashions with AR displays

Zara will debut augmented-reality displays in its stores that will let shoppers hold up their smartphones to sensors to see what outfits look like on models. The technology, which the Spain-based fashion retailer plans to start implementing next month, will also allow shoppers to purchase the looks they like.

https://www.reuters.com/article/us-inditex-zara-technology/zara-to-lure-millennials-with-augmented-reality-displays-idUSKCN1GP2TC